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 Direct Selling Blyth entered the direct selling distribution channel in 1990 with its acquisition of Colonial Candle of Cape Cod and, with it, a small division - less than $10 million in sales - called PartyLite. Originally conceived as a way to liquidate excess and obsolete inventory, PartyLite has grown following acquisition by Blyth to represent nearly half of Blyth's $1.5 billion of annualized sales. PartyLite independent sales Consultants, who number greater than 65,000 worldwide, sell premium fragranced candles and a wide range of related decorative accessories to consumers through the home party plan method of direct selling. PartyLite operates in all 50 states in the U.S., in Puerto Rico, the U.S. Virgin Islands, Canada, Mexico, Germany, the U.K., Austria, Switzerland, France, Finland, Australia and most recently Denmark in 2005. Wholesale Blyth's Wholesale Group established its path in the global Home Expressions marketplace after nearly 10 years of worldwide operations and organic sales growth initiatives. With approximately half of it's nearly $700 million of sales generated in North America and the balance generated in Europe during fiscal year 2006, Blyth's Wholesale Group holds leading positions in the worlds home fragrance, home décor and seasonal decorations markets. Catalog & Internet In 2003, Blyth built on its multi-channel product marketing strategy and entered the catalog and internet channel with its acquisition of the Miles Kimball Company. Products offered under the Miles Kimball® brand include gifts, household convenience items and personalized merchandise through its catalog and website, as well as photo albums, frames and archiving products through the Exposures® brand catalog & website. |
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