Catalog & Internet

In 2003, Blyth built on its multi-channel product marketing strategy and entered the catalog and internet channel with its acquisition of the Miles Kimball Company. Products offered under the Miles Kimball® brand include gifts, household convenience items and personalized merchandise through its catalog and website, as well as photo albums, frames and archiving products through the Exposures® brand catalog & website.

Today, through its integrated Miles Kimball Company division, Blyth is a top 100 U.S. catalog retailer. The Miles Kimball Company now markets five direct-to-consumer Catalog & Internet brands which include The Home Marketplace®, Walter Drake® and Easy Comforts™, which was launched in 2005. In August 2005, Blyth acquired Boca Java, an online specialty retailer of premium coffees, teas, cocoas and related accessories. In August 2008, Blyth acquired As We Change®, an online and catalog retailer of personal care products.

Multiple technology applications benefit Blyth's catalog and internet presence and can be leveraged as this channel grows. Sophisticated indexing systems ensure objective, measurable performance of every product. Advanced e-commerce tools offer a superior buying experience and streamlined shopping opportunities for customers. Customer purchase data, demographics and usage characteristics, managed for catalog and internet sales and customer targeting, are key factors for success and are scaleable with continued growth in this strategic channel.